CASE STUDY – SECONDARY CARE
Client: Pharmaceutical
Audience: Oncologist, Internist and Haematologist
Objectives:
- Reach the target audience across 10 International territories, at scale.
- Create awareness of the brand to the target audience whilst promoting an upcoming Webinar.
Budget: +$75K
DELIVERY & OPTIMISATION
We built a combined audience segment for the client, delivering over 650,000 imps within 10 International territories across 4 medical publishers. This was a singular and efficient buy for the agency.
Our primary tactic Pre/Mid Webinar was to focus on viewability followed by click optimisation as a secondary tactic.
As the campaign progressed, our platform balanced delivery with VTR then shifted focus to CTR optimisation, making the most of the algorithmic learning’s of the most responsive audience, geo’s, formats and device.
The supply whitelist was also kept flexible to allow for the addition of a new publisher later in the campaign.
The result was a steady increase in CTR from 0.03 to 0.07 to 0.12% by the end of the campaign.
