We are The Digital Peloton, the leading provider of advertising technology to the Healthcare sector
Digital Peloton is at the forefront of global programmatic targeting, dedicated to the sophisticated engagement of healthcare professional audiences. Committed to innovation, advanced data strategies, and unparalleled market intelligence, Digital Peloton is determined to deliver unmatched value to its clients and stakeholders within the healthcare industry
Digital Peloton offers a fully managed service
- Endemic display advertising
- Media planning
- Media buying
- Audience targeting
- Programmatic delivery
- Measurement & Analytics
- Insight and data management
- 3rd party data & tech partner integration
Digital Peloton Solutions
We offer tailored solutions that neatly fit into clients omnichannel strategies:
- Significantly increasing brand and product awareness
- Driving traffic to websites
- Promoting and driving traffic to webinars
- Promoting and driving traffic to Congresses
Optimising to conversions not just ctr ensures higher RoI for our clients
Digital Peloton Data
Building on real-word HCP engagement signals, we can map the content and channel preferences of every specialty in every country globally. Every 100k impressions delivered by DP creates circa 2 million data points.
Reaching & engaging HCPs within the Omnichannel environment. Data analytics and machine learning models provide us with unprecedented capabilities in predicting HCP outcomes including substantiating behaviour change. We use deep learning models to identify intricate patterns to forecast future interactions, offering a robust predictive outcome.
We are leading the way in programmatic advertising for healthcare
We have partnered with best in class ad tech providers to create a programmatic platform that delivers optimum performance with total brand safety.
The Digital Peloton is a private platform designed to deliver automated pharma campaigns in a safe, compliant way
